鲨鱼网媒—全网营销平台-百科营销

WHAT IS

ENCYCLOPEDIA MARKETING

什么是百科营销?

百科营销是一种建立企业品牌形象和知名度的高效网络营销方法之一，通过借助百科知识传播，将企业所拥有的对用户有价值的信息(包括行业知识、产品信息、专业研究、企业文化以及经营理念等)传递给潜在用户，并逐渐形成对企业品牌和产品的认知，将潜在用户最终转化为用户的过程，同时树立权威的企业网络形象。

BENEFITS OF WIKIPEDIA MARKETING

百科营销好处

01排名好

百科词条排名非常靠前，百度百科是百度自己的产品，百度赋予其极高的权重，所以绝大部分百科词条（即关键词）都能排至各大搜索引擎的前三位，大大增加了关键词的曝光度。

02权威性

百科中的信息内容深受广大网民的信任，网民往往以百科内容作为行为决策的参考标准，影响着人们的行为意识。甚至有新闻记者也借鉴百科内容，当做权威参考资料。

03转化率高

百科成为网民上网查资料必看的网站，百科的用户保护大量意向客户。转化为客户的几率较PPC及PM广告大得多，误点概率极小。

OUR ADVANTAGESE

我们的优势

ENCYCLOPEDIA MARKETING TIPS

百科营销须知

创建百科词条，首先提供完整的、符百科排版要求的文档内容。

百科词条创建最终报价是根据您提供过来的最终百科内容而定，由我司百科技术人员综合百科内容广告性难易度以及百科字数多少综合评估给出最终报价。

由于百科评审规则严格要求，请允许我司需根据百科规则来做轻微调整个别敏感内容，以便满足百科系统对词条审核要求，但我司承诺绝不改变内容本意。

百科词条创建成功后，即交易完成，建成功后的百度百科1-24小时内百度收录可以看到排名。

ENCYCLOPEDIA SUCCESS STORIES

百科成功案例

钻石小鸟案例分享

钻石小鸟始创于2002年，率先把“鼠标+水泥”的模式引入网络奢侈品销售，是国内最早的网络钻石品牌之一。其始终倡导钻石文化的传播，坚持以安特卫普经典切割，一钻双证，为消费者带来贴心的购钻体验和无与伦比的DIY乐趣。

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春水堂案例介绍

“春水堂”全名为春水堂商业连锁有限公司，创始人蔺德刚毕业于南开大学物理系，现任中国性学会常务理事，中国性教育专业委员会委员。春水堂创建于2003年。当下的“春水堂”是由“春水堂B2C网络商城”、“2家北京直营店”、“50余家全国加盟连锁店”共同组成，是中国目前最具品牌影响力的情趣用品零售企业。

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上海证券案例介绍

公司拥有各类专业人员1000余人，营业网点52家，已形成以上海为中心，北京、深圳、重庆、温州、南京、杭州等发达城市为主体的经营网络，是国内业务资格最齐备的证券公司之一。

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